Even with telemedicine awareness at an all-time high, MDLIVE research shows that nearly 70% of members still don’t fully understand their telehealth options. And most of them will turn to their health plans to guide them to the right care. Are you prepared?
Of all the levers we’ve found to increase adoption, this webinar covers the most impactful. Join us for an interactive discussion among the experts at MDLIVE with an open Q&A around the most effective ways to drive adoption of your telehealth program and insights to the consumer mindset, post-COVID-19.
Key takeaways include:
- Overview of factors driving telehealth adoption post-COVID-19
- Optimal plan design
- Best practices for marketing and communication to play a role in member engagement
- How integrations play a role in patient satisfaction
- How COVID-19 altered the fundamental landscape of telehealth
Mindy Heintskill
Chief Marketing Officer, MDLIVE
Mindy joined MDLIVE as Chief Marketing Officer with over 20 years of experience leveraging data and insights to create breakthrough marketing programs. She has a solid track record launching new business opportunities, driving marketing strategy and personalization, and building high performing teams. Most recently, Mindy was a Group Vice President at Walgreens where she was responsible for driving customer behavior among Walgreens’ 90 million Balance Rewards loyalty program members, as well as the associated sales and profit impacts. Before joining Walgreens, Mindy spent the majority of her career focused on customer loyalty, personalized marketing, and insights; primarily working with retail and consumer goods companies. Mindy earned a bachelor’s degree in communications and public relations from University of Illinois, and an MBA from the University of Cincinnati.
Mike Fernandez
VP Account Management, MDLIVE
Mike has been with MDLIVE for the last four years where he now serves as the Vice President of Account Management. Mike leads a team of high-performing, passionate, and knowledgeable individuals whose focus includes, but is not limited to, ensuring our clients are receiving best in class Account Management service, driving marketing and operational best practices, providing data driven recommendations and identifying trends, and exploring methods to improve member engagement and experience. Mike and his team also serve as the day to day contacts and liaisons between our internal partners and clients. Prior to joining MDLIVE, Mike helped lead the Account Implementation team at HCSC where he was responsible for helping drive client satisfaction and implement new programs, benefits, services, and vendors for their clients. While at HCSC, Mike helped create their custom telehealth program back in 2013; leading an organizational effort to partner with vendors like MDLIVE to provide access to telehealth services through a custom solution for several clients. Mike graduated from DePaul University in 2008 and he and his family currently reside in Roscoe Village. He also established his own 501 ( C ) Non Profit organization back in 2011.
Michael Farrell
Chief Revenue Officer, MDLIVE
Michael is responsible for the overall direction, focus, and performance of the company’s client services and sales organization. Michael’s responsibilities include accountability for the financials of the company, client relationships, satisfaction, marketing, utilization and business development efforts for all MDLIVE solutions and services in all business segments across the United States. Michael joined MDLIVE in March of 2018. Prior to his arrival at MDLIVE, Michael worked for Cerner Corporation in a variety of executive and leadership positions for the past 13 years. Cerner Corporation is a multi-billion-dollar global healthcare technology company that is publicly traded on the Nasdaq. Michael is a graduate of the University of Missouri-Kansas City and has a Bachelor of Arts in business from the Henry Bloch School of Business. He holds a Master of Business Administration from Park University. Michael and his family reside in Kansas City, MO.
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